DEDICATED TO DEALERS.
When you combine strong and solid, you get STROLID which sounds like straw + lid. With strong process dealers enable solid results. Our entire STROLID family understands how complex lead handling has become. Consumers modern communication preferences require attention to detail and quick, quality responses. Our people oriented, non-automated sales process optimization services provide a strong customer experience. Our strong process allows us to consistently deliver solid results for our dealer clients. Because we’ve built BDC’s, sold cars and run dealerships…we’re uniquely qualified to help dealers of all sizes regardless of their current structure.
FROM FOUR P’S TO FOUR C’S OF MARKETING
PRODUCT >>>> CONSUMER
Strolid shifts the focus from selling a product to satisfying the consumer. We study consumer needs and then attract them with a personalized approach to each customers individually. We create custom solutions rather than pigeon-holing customers into a product. Our Omni-Channel communication allows customers to dictate what information they need instead of the dealer dictating what they have to offer.
PRICING >>>> COST
Strolid is able to customize quotes with a menu-like approach giving the customer multiple vehicles to choose from. Additionally, we add rebates and incentives that the customer may qualify for and offer various payment and lease options. Strolid provides information to give the customer what they want and that information will be consistent with what they get when they arrive at the dealership.
PLACE >>>> CONVENIENCE
With the rise of internet and hybrid models of purchasing, place is no longer relevant. Convenience takes into account how easy it is for a consumer to find, research, and buy a product along with several other considerations. Strolid takes convenience to the next level by providing customers with personalized communication suited to their needs.
PROMOTIONS >>>> COMMUNICATION
Promotions feature is replaced by communication- Strolid’s Omni-Channel approach gives your dealership many ways to engage with in-market customers serviced by well-trained automotive professionals. We won’t replace your BDC. We will become your BDC’s biggest support.