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WE ARE HERE TO HELP YOU TAKE THE
PROPER STEPS TO MAKING YOUR DEALERSHIP
THRIVE IN THE DIGITAL AGE.

Partner with Strolid and you will give your customers what they need but more importantly you will give them
what they want! With Strolid you will drive sales while lowering your costs.

WHAT MAKES STROLID DIFFERENT?

Strolids BDC and service suite is the first to combine multiple services that dealers are already paying for. The Strolid difference means you get all of everything managed by ONE company made up of “real car people”.

Strolid bridges the gap between the online automotive shopper and franchised dealership by conversing with their potential clients. Strolid does this naturally by leveraging the merits of personalization, convenience and transparency.

An Omni-Channel approach is used to generate sales opportunities.  A staff of highly trained automotive professionals provides the personal approach that engages, communicates, and assists in guiding the client through the shopping process

The result is an increase in high-quality opportunities for the franchised car dealer, an enhanced shopping experience for the consumer, and delivers what the marketplace desires most…value. Strolid will lower your cost of sales, increase closing rates, increase showroom visits, and create referral business.

THE OMNI-CHANNEL APPROACH

“At the recent National Retail Federation Conference in New York, “Omni-Channel” was on everyone’s lips, driven by their customers and competitors. Omni-Channel is the idea that every channel must work together to deliver a unified and consistent – albeit contextualized – customer experience”

FORBES

FROM 4P‘S TO 4C’S OF MARKETING

Strolid has adopted the four C’s model over the traditional four P’s of marketing — replacing product. pricing, place,
and promotions with consumer, cost, convenience, and communication. The four Cs model is more
consumer-oriented and fits better in the movement from mass marketing to niche marketing.

Product Consumer

Strolid shifts the focus from selling a product to satisfying the consumer. We study consumer needs and then attract them with a personalized approach to each customers individually. We create custom solutions rather than pigeon-holing customers into a product. Our Omni-Channel communication allows customers to dictate what information they need instead of the dealer dictating what they have to offer.

Pricing Cost

Strolid is able to customize quotes with a menu-like approach giving the customer multiple vehicles to choose from. Additionally, we add rebates and incentives that the customer may qualify for and offer various payment and lease options. Strolid provides information to give the customer what they want and that information will be consistent with what they get when they arrive at the dealership.

Place Convenience

With the rise of internet and hybrid models of purchasing, place is no longer relevant. Convenience takes into account how easy it is for a consumer to find, research, and buy a product along with several other considerations. Strolid takes convenience to the next level by providing customers with personalized communication suited to their needs.

Promotions Communication

Promotions feature is replaced by communication- Strolid’s Omni-Channel approach gives your dealership many ways to engage with in-market customers serviced by well-trained automotive professionals. We won’t replace your BDC. We will become your BDC’s biggest support.